When Pro Cool first reached out, they were searching for a brand identity that better reflected their values and strengthened their visibility within the industry. Their existing logo was simple but lacked the refinement needed to appear professional.

Beyond branding, they recognized a major gap in their online presence, with no dedicated space to showcase their services or connect with potential customers. With only a newly created Google Business page, their reach was limited, relying solely on word-of-mouth and referrals. This lack of digital visibility made it difficult to build credibility and restricted customer interactions to phone calls as the primary point of contact.

As they prepared to expand their client base, Pro Cool recognized the need for a modernized brand identity and a website that would reflect their professionalism, highlight their services, and provide an accessible way for clients to connect with them.

The vision for Pro Cool’s new identity was to elevate their brand while staying true to the company’s core values. As a family-owned business committed to customer service, their branding needed to convey reliability, expertise, and dedication.

The logo incorporates fluid motion to represent air and coolness, visually reinforcing Pro Cool’s role in HVAC. These flowing lines also guide the eye throughout the design, creating a sense of movement and cohesion. The bold and modern typeface strikes the right balance between industrial strength and professional polish. To ensure a smooth transition from the old brand, the medium blue from the original logo was retained, allowing existing marketing materials to remain cohesive within the new identity.

With the brand identity in place, the website was designed to bring Pro Cool’s vision to life. It serves as both an informational hub and a direct point of contact, providing a clear overview of services and ensuring accessibility for those in need of expert HVAC solutions.