Who is GS Materials?
SERVICES PROVIDED:
01. Brand Identity
02. Website Design
03. Photography
The Problem
GS Materials originally reached out for help creating a website for the company. Up until this point, a majority of their marketing and networking had been done through word of mouth. They decided it was time to create an online platform that they could direct clients to for more information about their services.
As we began the website process, it became evident that they were also in need of a new, clear brand identity. There were a few different logos in use with varying color usage. This would need to be refined to provide the best outcome for the website and for future marketing/branding purposes.
The Vision
For this logo, the concept is simple and bold. A reoccurring element in the business is the idea of roads and paths. From the tire tracks molded into the mines, to the materials used to pave the way all across the state.
This path element is not only seen physically, but also metaphorically as the business is described as a longstanding leader in the industry. You are setting the standard, blazing the trail, that surrounding competitors look to.
The Results
GS Materials now has a bold, minimal logo with a simplified color scheme. The brand icon not only helps with quick name identification, but also leads the eye in a winding path, alluding to the company’s purpose.
Included in this suite are a handful of logo variations that allow for easy branding on any product.
We carried the clean, bold elements of the logo seamlessly into the website, creating a cohesive brand experience. Using high-quality photography from Brass Button Studio, we were able to add some color and movement to the design. Now, GS Materials has an easy-to-navigate space for communication, where potential customers can quickly access information and explore their full range of services.
