Carolina Supply was in need of a website that better aligned with their current values and visuals. Their current site had not been updated in several years and had a good amount of outdated information.

They also were looking for copywriting that better described what they offered and connected with their ideal clients.

Along with the website refresh, they were also looking for updated photography that highlighted their new showroom.

The look and feel for this design concept is modern, sleek, and bold. The new imagery would bring a sense of warmth and contrast to the darker company colors. The typography would reflect that of the logo, with thick bold san-serifs for the headings and a lighter weight san-serif for the body text. The structure of the design would be primarily modular with a few organic shaped accents added for interest.