Bijoux by Catherine
BRAND STRATEGY AND COLLATERAL DESIGN
Bijoux by Catherine, established in 2015, is a handcrafted jewelry business headquartered in Greensboro, North Carolina. Their mission is to curate affirmation and philanthropy through the little things in life. They value inclusivity of all women, charity, and above all, quality.
When first starting to work with Catherine, these were all truths but not in so many words. Through conversations of brand strategy were we able to uncover these values and provide a clear direction for her to work with.
During these strategy sessions, we compared Bijoux to its competitors and took a further look into her current audience. We got into the heads of her audience and determined some of the “problems” they were facing and how her jewelry was the answer. We examined how other industries and businesses were handling similar “problems” and determined marketing tactics that could enhance her brand.